experience marketing

How would you innovatively market deodarant? Show-off all its special features that don’t really mean anything to any of us OR would you just give it a special feeling. This ad by Old Spice shows a growing trend of experience-centric products.

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You’re currently reading “experience marketing,” an entry on d-element

Published:: February 7, 2007 / 6:06 pm

Category:: Marketing

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Dev is a program coordinator at YSEI, a social venture program that funds and supports emerging social enterprises in Asia.

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